# Advertising objections: who stops hearing from you

> **Not legal advice.** The notes on § 7 UWG and the GDPR are an overview. For your specific case, please involve a data protection officer or a lawyer.

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## What this is about

When someone no longer wants advertising from your office, that has to apply from that moment on. Not only in the tool where they said it, and not only after the next sync.

That is why there is a **suppression list for the whole workspace**. Every tool queries the same list before anything goes out. An objection that DB-Leads knows about and the WhatsApp bot does not would be worthless: the same person would be contacted again the next day through the other channel.

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## What an objection does

An objection applies **per channel**: email, phone, WhatsApp and postal mail are tracked separately. Someone who objects to email has not objected to a phone call.

**Only promotional messages are blocked.** Appointment confirmations, cancellations, reminders for a booked appointment and replies to an enquiry still go out. This is not a loophole but the legal position: an objection to advertising is not an objection to handling an appointment the person booked themselves.

**The database scan no longer proposes blocked contacts.** The scan report states how many there were. Without that number the result would simply look like fewer findings, and you would go looking for a fault that isn't one.

If someone is blocked on one channel only, they still appear as a finding. The contact then carries a note about which channel is blocked.

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## How an objection is created

**Via the unsubscribe link in your email.** Every promotional email sent in your office's name carries an unsubscribe block with a link at the bottom. It leads to a page on your own address, not ours: the mail came from you, so people unsubscribe from you.

**Via the unsubscribe button in the mailbox.** Gmail and Outlook show their own button next to your sender name. That one ends up in the same list.

**From onOffice.** If your CRM tracks an advertising-ban flag, you can map it and the sync will pick it up.

**By hand.** If someone says on the phone that they want no further contact, you record it.

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## What you need to set up once

Not everyone may be contacted without a documented consent. Whether your contacts are **existing customers** in the sense of § 7 (3) UWG can only be answered by your office, not by the software. So it is a declaration you make yourself:

*Settings › Privacy › Consents › Advertising to existing customers*

The default is **not granted**. While it stays that way, tools only contact people for whom an explicit consent is documented. That cautious starting state is deliberate: a tool that writes to everyone out of the box would be a risk for an office that never saw the switch.

The declaration is recorded with its wording, timestamp and person, and can be revoked at any time. Only the workspace owner can grant it.

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## What cannot be undone

**An objection cannot be taken back.** Not by you and not by us. Anyone who wants advertising again has to say so themselves, which then creates a new consent with its own record. A checkbox any staff member could clear would not be a block.

What you can correct is an objection **recorded by mistake**, meaning one that landed on the wrong contact. The correction requires a reason and stays visible in the history.

**An objection outlives the deletion of the contact.** If it did not, the same person would come back with the next import and be contacted again. This is exactly where many CRM systems fail.

What is kept is **not the address** but a check value derived from it that cannot be reversed. It is enough to recognise the same address again and useless for turning the list into an address collection. Legally, keeping it rests on Art. 17 (3) (b) GDPR: the obligation to erase does not apply where processing is necessary for compliance with a legal obligation, and the duty to honour the objection is precisely such an obligation.

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## Frequently asked questions

**Does an objection in my workspace also apply to other offices on the platform?**

No. Every workspace keeps its own list. An objection towards your office says nothing about another one, and the lists are separated technically: the same person produces two different check values at two offices.

**I have an unsubscribe list from my old system. What do I do with it?**

It can be imported as a file. Do that before you send your first automated campaign, not after.

**Someone unsubscribed and books an appointment the next day. Do they get the confirmation?**

Yes. It is not advertising but the handling of an appointment they booked themselves.

**Can I see who objected?**

Yes, on the contact itself, per channel, with timestamp and origin. There is also a download with the state per channel.

**Why is the unsubscribe link on my domain rather than yours?**

Because the mail went out in your name. A foreign domain at the moment someone unsubscribes looks like a phishing attempt, precisely when the person is already suspicious.

**What happens if I change my name or my domain?**

Old unsubscribe links keep working and redirect to your current address. An unsubscribe link sits in a mailbox for years, and one that leads nowhere would legally be a missing unsubscribe path.
