# Analytics

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<Lead>
**Analytics** answers three questions: how many appointments come in, where time is lost, and when people book. Everything aggregated, without individual guest names.
</Lead>

At the top you pick the range: **last 30 days**, **last 90 days** or **this year**. Whoever may configure the tool can additionally filter by **host**; without that permission you see your own numbers.

## Key figures

The header line summarizes the range: X appointments booked · Y took place · Z cancelled (A by guests, B by the team) · C rescheduled. On top of that:

<DefinitionList>
  <DefItem term="No-show rate">The share of appointments where the guest did not show up. Only displayed from **10 relevant appointments**, so a single outlier does not distort the rate.</DefItem>
  <DefItem term="Booking lead time">Guests book N days in advance on average. Helps you tune minimum notice and booking horizon correctly.</DefItem>
  <DefItem term="Open house attendances">How many attendances your group appointments collected.</DefItem>
</DefinitionList>

<Info title="Minimum data volume">
Analytics appears from **5 appointments** in the chosen range. Before that, any curve would be tea-leaf reading; the tool shows a note instead.
</Info>

## Appointments over time

The chart shows appointments over time: the solid line is booked appointments, the dashed line cancellations. If the dashed line trails the solid one closely, it is worth looking at reminder workflows and cancellation reasons.

## Popular event types

The **top 5** of your event types by bookings in the range. Clicking an event type jumps to the filtered [meetings area](/tools/booking/termine), where you see the individual bookings.

## Popular times

A **heatmap** across weekday and hour (07:00 to 21:00): the darker the cell, the more bookings. It tells you when your customers want to book, so you shape your [availability](/tools/booking/verfuegbarkeit) accordingly: if Tuesday evening glows, a viewing-evening schedule pays off.

## What analytics deliberately does not show

- **No team ranking:** there is intentionally no leaderboard by host. Analytics is a tool for improving your processes, not a surveillance instrument for the team.
- **No guest names:** all numbers are aggregated. You look up individual appointments and people in the [meetings area](/tools/booking/termine), not in analytics.

## Further reading

Back to the overview: [Appointment Booking](/tools/booking). Next page: [Settings](/tools/booking/einstellungen). Levers against no-shows: [Workflows](/tools/booking/workflows).