# Website

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<Lead>
The **Website tool** turns your workspace into a complete real-estate agency website. Your logo and colors are applied automatically, your listings appear on their own and disappear once sold, and the imprint and privacy policy are generated from your office data. Enquiries from the website arrive as leads right inside your workspace. No agency, no WordPress, no plugin maintenance.
</Lead>

The tool is a **monthly add-on** (available from the Standard plan, not during the trial). Running the website is included in the add-on; only individual AI actions such as generating copy cost regular credits. See [Add-on and billing](/tools/website/abo-und-abrechnung) for details.

## What the tool can do

<FeatureGrid>
  <Feature icon="check" title="Building blocks, not chaos">
    Every page is made of curated blocks (hero, services, team, FAQ and more) that start with sample content and ship in several design variants. You maintain content, never layout details.
  </Feature>
  <Feature icon="clock" title="Listings always current">
    The property blocks and exposé pages read live from your inventory. Reserved, sold, newly listed: everything shows up without republishing.
  </Feature>
  <Feature icon="shield" title="Legal built in">
    Imprint generator with the mandatory disclosures under section 34c GewO, privacy policy generator with automatic service detection, cookie banner with two-click protection for maps and videos.
  </Feature>
  <Feature icon="sparkle" title="AI copy on demand">
    Text-heavy blocks can write themselves: **Texte generieren** (generate copy) drafts suggestions from your office data. Everything lands in the draft only; nothing goes live unseen.
  </Feature>
  <Feature icon="users" title="Enquiries as leads">
    Contact forms and property enquiries land in an inbox with statuses, notifications and a documented privacy consent record. Spam protection without captchas.
  </Feature>
  <Feature icon="link" title="Custom domain and SEO">
    Your own domain with automatic SSL, sitemap, structured data, and a redirect manager for moving over without losing rankings.
  </Feature>
</FeatureGrid>

## Getting started

1. Install the tool from the **Marketplace** and open it under **Tools → Website**.
2. The **setup wizard** confirms your office details, applies your branding and creates a starter set of pages with sample content. You never start from a blank page.
3. Edit your pages in the **editor**, review everything via the **preview link** and publish when you are happy.
4. Connect your own address under **Domain**. Only with a verified domain is the website public and visible to Google.

The full walkthrough covering all three wizard steps, the **Bis zum Live-Gang** (until you go live) checklist and a tour of the areas lives under [Getting started](/tools/website/erste-schritte).

## Pricing model

The website tool is a monthly add-on from the Standard plan and is not available during the trial. The complete operation is part of the monthly price, and the only action that costs credits is generating text in the editor. Price, setup fee and all the rules: [Cost and add-on](/tools/website/kosten). What happens with an outstanding payment is described under [Add-on and billing](/tools/website/abo-und-abrechnung).

## Pages and editor

Your website consists of pages, each page of **building blocks** (hero, services, team, listings grid, FAQ and more). Every block ships in several design variants; switching variants never loses content. Colors and layout come from your workspace branding, you only take care of content.

- **Draft and publish are separate:** changes always land in the draft first. A page only goes live when you click **Publish**, and you can restore earlier versions from the history.
- **Share a preview:** the share link lets colleagues review a draft without workspace access. It expires after 7 days.
- **Generate copy:** text-heavy blocks offer an AI action that drafts suggestions from your office data. Suggestions only ever land in the draft; nothing goes live unseen.

Details: [Managing pages](/tools/website/seiten), [The editor](/tools/website/editor) and the [block reference](/tools/website/bloecke).

## Listings and exposés

Your listings appear on the website automatically: the listings grid and the exposé pages read live from your inventory. Status changes such as "reserved" or "sold" show up without republishing, and sold properties can optionally stay visible as references.

Exposé pages always include the **energy certificate disclosures** required by German law (GEG). If fields are missing on a property, the exposé shows a neutral note and the tool overview warns you so you can close the gap in your property records. All details under [Listings and exposés](/tools/website/immobilien).

## Legal

The **Legal** area generates your imprint and privacy policy from your details:

- The **imprint** covers the mandatory disclosures for real-estate agents, including the licensing authority under section 34c GewO. The website cannot be published for the first time while mandatory fields are missing.
- The **privacy policy** is assembled from vetted building blocks matching the services your website actually uses (forms, maps, videos, appointment booking, analytics). When the services change, the tool reminds you to update it.
- The **cookie banner** is built in: visitors decide about analytics, marketing and external content themselves. Maps and videos only load after consent, and a consent log is kept without any personal data.
- You can add your own paragraphs to the legal texts, at your own responsibility. Have custom additions reviewed by a lawyer.

Generated legal texts land as drafts and are published by you, never automatically. The templates do not replace legal advice. All fields and rules under [Legal in detail](/tools/website/rechtliches).

## SEO and redirects

Search engine basics are built in: sensible page titles (overridable per page), social sharing images, structured data for your office and listings, sitemap and robots.txt. Only your own domain gets indexed; preview addresses stay invisible to Google.

Moving from an existing website? Set up redirects under **SEO**: old addresses permanently forward to the new pages so your Google ranking carries over. Import lists from WordPress exports as CSV. Path changes on published pages redirect automatically. More under [SEO basics](/tools/website/seo).

## Custom domain

Under **Domain** you connect your address in two DNS steps (a verification record plus pointing the domain at our servers); the tool shows the exact records for your DNS provider and checks them on demand. Recommendation: connect both the www address and the bare domain and mark one as primary; the other redirects automatically. The SSL certificate is issued automatically. The step-by-step guide lives under [Connecting your domain](/tools/website/domains).

## Enquiries (leads)

Contact forms, callback requests and property enquiries land in the tool's **lead inbox**, with a workspace notification. Spam is filtered by invisible safeguards, without any captcha for real prospects. Every enquiry carries its consent proof; processed enquiries are deleted automatically after 12 months. All statuses, notifications and retention rules under [Enquiries](/tools/website/anfragen).

## All topics in detail

<CardGrid>
  <Card title="Getting started" href="/tools/website/erste-schritte">
    Setup wizard, starter packages, the go-live checklist and a first tour of the areas.
  </Card>
  <Card title="Managing pages" href="/tools/website/seiten">
    Page list, status chips, navigation, templates for new pages and every page setting.
  </Card>
  <Card title="The editor" href="/tools/website/editor">
    Live preview, autosave, section actions, variants, image upload and the AI copy action.
  </Card>
  <Card title="Block reference" href="/tools/website/bloecke">
    Every building block in the three categories, with fields, variants and special rules.
  </Card>
  <Card title="Design and branding" href="/tools/website/design">
    Where logo and colors come from, what the fixed site frame provides and how to combine variants.
  </Card>
  <Card title="Listings and exposés" href="/tools/website/immobilien">
    Live inventory, filters, exposé layout, energy certificate under GEG and sold references.
  </Card>
  <Card title="Team profiles" href="/tools/website/team">
    Maintain public team profiles and import workspace members with one click.
  </Card>
  <Card title="Enquiries (leads)" href="/tools/website/anfragen">
    Form types, consent records, spam protection, inbox statuses and notifications.
  </Card>
  <Card title="Legal" href="/tools/website/rechtliches">
    Imprint fields, the two generators, tracking IDs, cookie banner and the first-publish gate.
  </Card>
  <Card title="Publishing and versions" href="/tools/website/veroeffentlichen">
    Sharing drafts, publishing, version history and rollback.
  </Card>
  <Card title="Connecting your domain" href="/tools/website/domains">
    Setting DNS records, verifying the domain, combining www and the bare domain.
  </Card>
  <Card title="SEO basics" href="/tools/website/seo">
    Automatic titles, structured data, sitemap and the redirect manager.
  </Card>
  <Card title="Add-on and billing" href="/tools/website/abo-und-abrechnung">
    Pricing model, payment issue stages, uninstalling and the storage quota.
  </Card>
  <Card title="Troubleshooting" href="/tools/website/troubleshooting">
    Publishing blocked, conflict banner, full storage, missing listings and more.
  </Card>
</CardGrid>

## Frequently asked questions

Price, moving a domain, property maintenance, preview, legal texts, enquiries and cancelling: [Questions and answers](/tools/website/faq).