Website: Block reference
Every building block of the agency website: content, agent essentials and embeds with fields, variants and rules.
Every page of your website is made of blocks. The picker in the editor groups them into three categories: Inhalt & Überzeugung (content and persuasion), Makler-Kern (agent essentials) and Embeds & Integrationen (embeds and integrations). This page is the complete reference: purpose, key fields, variants and special rules per block.
Content and persuasion (Inhalt & Überzeugung)#
The page's large opening section with headline, image and call to action. Fields: Headline, Akzent-Wort (accent word, typographically highlighted), Subline, Bild (image), Haupt-Aktion (primary action) and Zweite Aktion (secondary action), each with label and link target. Variants: Text und Bild (text and image), Vollflächiges Bild (full-bleed image), Reduziert (minimal). Once per page. Supports AI copy generation.
Body copy with an optional image, the basic block for content pages. Fields: eyebrow, heading, Text (rich text), image, alt text. Variants: Bild rechts (image right), Bild links (image left), Nur Text (text only). Supports AI copy generation.
2 to 6 service cards with icon, title and short text. Fields: header fields plus Leistungen as a list; per entry an Icon (e.g. house, key, chart, handshake, camera, document, magnifier, shield), Titel, Text and an optional link ("Mehr erfahren", learn more). Variants: Karten (cards), Liste (list). Supports AI copy generation.
Your process in 3 to 6 numbered steps, e.g. how a sale works. Fields: header fields plus Schritte (steps, each with title and text). Variants: Nebeneinander (side by side), Untereinander (stacked). Supports AI copy generation.
3 to 4 benefit tiles, optionally with certificate badges (up to 6 badge images). Fields: header fields plus Einträge (entries with title and text) and optional Badges. Variants: Kacheln (tiles), Kacheln mit Siegeln (tiles with badges). Supports AI copy generation.
Quotes from happy clients, optionally with photo. Fields: header fields plus Kundenstimmen (1 to 6 entries; each with Zitat (quote), Name, Zusatz (z.B. Ort) (context, e.g. town) and optional photo) and an optional transparency note (e.g. "Alle Stimmen stammen aus echten, abgeschlossenen Aufträgen.", all quotes come from real, completed mandates). Variants: Mehrere Stimmen (several voices), Eine große Stimme (one large voice).
Frequent questions as an expandable list, good for Google (FAQ markup in the structured data). Fields: header fields plus Fragen (1 to 20 entries; each with Frage and Antwort). Variant: Akkordeon (accordion). Supports AI copy generation.
Closing banner with one clear action, e.g. booking a free consultation. Fields: Headline, Text, Haupt-Aktion. Variants: Mit Farbverlauf (with gradient), Schlicht (plain). Once per page. Supports AI copy generation.
Agent essentials (Makler-Kern)#
Current listings pulled automatically from your inventory, with status and key facts. Fields: header fields plus Anzahl (count, 3 to 12), Filter by Objektart (property type: apartment, house, commercial, plot, other) and Vermarktung (marketing type: sale, rent, lease), plus the switches Verkaufte als Referenz zeigen (show sold as references) and Link zu allen Angeboten (link to all offers, pointing to /immobilien). Variants: Karten-Raster (card grid), Große Reihe (featured row). The data comes live from the inventory; details under Listings and exposés.
Your team with photo, role and contact details. The people are maintained centrally in the Team area; the block only controls presentation and header fields, plus the switches Telefonnummer zeigen (show phone) and E-Mail zeigen (show email). Variants: Kacheln (tiles), Liste mit Kurzprofil (list with short profile).
The towns and districts you are active in. Great for local search queries. Fields: header fields plus Orte (places, 1 to 40 names as a list). Variants: Orts-Chips (place chips), Liste (list).
Contact form with your contact details; submissions arrive as leads in the workspace (see Enquiries). Fields: header fields plus the switches Telefonnummer zeigen, E-Mail zeigen and Betreff-Feld zeigen (show subject field). Variants: Formular und Kontaktdaten (form and contact details), Nur Formular (form only). Once per page.
Embeds and integrations (Embeds & Integrationen)#
Online appointment booking through your booking tool, right on the website and without third parties. Fields: eyebrow, heading, intro, Button-Text. Variants: Eingebetteter Kalender (inline calendar), Buchungs-Karte (booking card). Once per page. Special rule: if the booking tool is not installed in the workspace, the block automatically shows a Kontakt aufnehmen (get in touch) button pointing to the contact page instead of a calendar. There is never a broken area.
A Google Maps map of your location. Fields: Adresse (address), Zoom-Stufe (zoom level). Variant: Google Maps. Once per page. Special rule: the map only loads after consent via the two-click gate ("Karte laden. Dabei werden Daten an Google übertragen. Details finden Sie in unserer Datenschutzerklärung.", load map; data is transferred to Google, details in our privacy policy). The privacy generator detects the block automatically as a service.
A YouTube video, e.g. your image film or a property tour. Field: YouTube-Video-ID. Variant: YouTube. Special rule: the video also only loads after consent via the two-click gate ("Video laden. Dabei werden Daten an Google (YouTube) übertragen. Details finden Sie in unserer Datenschutzerklärung.").
Further reading#
How to insert, sort and AI-fill blocks: The editor. Design tips on variants and the accent word: Design and branding. Back to the Website overview.